Sam believes that strategic and effective communication is the cornerstone for all professions, organizations, and governments aiming to safeguard their reputation and influence target audiences. 

Sam is a seasoned Corporate Communications and Public Affairs executive with 24 years of extensive experience. His areas of expertise include public relations, financial communication, public policy and advocacy, crisis communication preparedness and reputation management, strategic communications planning, integrated marketing communication (digital, creative campaigns, and media management), and executive communication training across the Sub-Saharan region.

Based in Nairobi, Sam spearheads strategic communication planning, offers public relations counsel, and oversees the execution of comprehensive communication programs. With a proven track record in C-suite roles, he has managed two of the world's leading global communications consultancies in Africa—Ogilvy PR and H+K Strategies. Additionally, he has served as the Head of Communication for a publicly listed company, where he was responsible for people management, budget oversight, revenue generation, and client relationship management.

Sam has extensive multimarket experience, having coordinated campaigns across 20 African markets. From 2010 to 2014, he led a team of 60 PR practitioners across 17 African markets, focusing on media relations, government relations, and crisis preparedness and management.

Sam holds a BA in Communications from Daystar University in Nairobi.